Prof. Nitin Pangarkar of the NUS Business School and authority on China and India looks at the implications of the emergence of "Chindia," dispels common misconceptions about these fast growing economies, explores opportunities, and outlines five rules of thumb for effectively integrating "Chindia" into a global strategy.

The complexities of Asia present many companies with daunting challenges to effective collaboration and governance. Value Network Analysis (VNA) offers companies a way to gain clarity, pinpoint deficiencies, and realize maximized benefit from an extended network of people and organizations. VNA is gaining traction among researchers and practitioners from a wide range of fields. A brief VNA case study is also presented.

What factors should firms consider before expanding into foreign markets? How can firms benefit most from their experience and from the experiences of other firms? Prof. Rob Solomon of the NYU Stern School of Business and author of Learning from Exporting: New Perspectives, New Insights (2007) explores these questions.

As value chains stretch across the globe, the impact of firms' investments on the poor are under increasing scrutiny. A great deal of hype surrounds new ideas about how to make money by selling to the base of the pyramid. However, Prof. Aneel Karnani of the Ross School at the University of Michigan critiques the idea that selling to the poor is an effective method of poverty alleviation.

Firms operating in Asia widely accept the fact that external relationships with other companies are essential to viable success. Whether it be a firm’s relationship with downstream channel partners, internal constituents, or buyers, complex cooperative partnerships in Asia act as the bloodline to the heart of a firm’s success. But how does a firm integrate strategy within the broad notion of relationship management? Governance Value Analysis (GVA) is a model that seeks to address marketing strategy decisions, particularly those concerning cooperative relationships. Resources, positioning, governance structure, and attributes of exchange, all affect the success of a firm’s strategic decisions. In this vein, GVA addresses how different firms react differently in similar circumstances.